+ Case Studies
BRANDS · CONTENT
#SEACABÓ: DIARIO DE LAS CAMPEONAS
TALENT-FIRST CONTENT | DOCUMENTARY | OTT
This documentary tells the first-person story of the scandal that overshadowed the Spanish women’s soccer team’s victory in the 2023 World Cup. Ten players from the national soccer team, led by Jenni Hermoso, Alexia Putellas, Irene Paredes and Aitana Bonmatí, come together for the first time to relive and talk exclusively about how, after years of injustice, an inappropriate kiss sparked a national debate, high-profile dismissals and forever changed Spanish women’s soccer.
ONA CARBONELL’S DOCUMENTARY
TALENT-FIRST CONTENT | DOCUMENTARY | OTT | SPONSORSHIP
We made Ona Carbonell’s first documentary. After the birth of her son, Ona is preparing for her return to the highest competitive level at the Tokyo 2020 Olympic Games. Brands such as Iberdrola or Isdin joined the project.
ALEXIA PUTELLAS’ DOCUMENTARY
TALENT-FIRST CONTENT | DOCUMENTARY | OTT
Integral production of Alexia Putellas’ documentary. As the greatest exponent of women’s soccer in Spain and internationally, we worked on original content where Alexia tells in first person her life to reach the top in what is her passion. The brands that wanted to support Alexia were able to do so organically in the content of the docu and at the premiere, where many media and personalities attended. Iberdrola and Cupra were two of them.
CORRER ES DE VALIENTES
BRANDED CONTENT | SPONSORSHIP
You First is the creative and content production agency for Campofrio for this program in the running territory. CEDV is a branded content around good habits and healthy living, where consumers can sign up annually for casting and live a unique experience around running with the campaign ambassador, Raul Gomez (“Marathon Man”).
RESULTS:
Longest-running Branded Content program in Spain (8 years).
ELENA SIRENA & ALEXIA SUPERFUTBOLISTA
EDITORIAL CONTENT FOR TALENTS
You First create a book collection about Ona Carbonell and Alexia Putellas. In those books, Ona Carbonell is a mermaid and is called Elena. Through different stories, we discover how she manages her fears and dreams. Alexia Superfutbolista was born with the idea to create editorial content for Alexia Putellas. In this book, Alexia reflects on her values: teamwork, effort, and perseverance.
