+ Case Studies
BRANDS · DIGITAL
CONTINENTAL’S SOCIAL MEDIA
SOCIAL MEDIA MANAGEMENT | STRATEGY | CONTENT CREATION
You First is in charge of developing the strategy and implementation of social media in Spain for multinational companies such as Continental. Specifically, we develop the strategy, work on the copies, manage the content plan, and work on the creativities of each of the social networks we are in charge of. In addition, we offer performance service, that is, strategy and management of investments in paid to improve the organic results of the networks themselves, so that we can increase the coverage but directly impact the target and improve engagement.
LEGENDS MUSEUM
CREATIVITY | ADVERTISING CAMPAIGN | CONTENT CREATION
Legends is a unique museum in the world of soccer collections. You First was in charge of launching the brand in the digital world; specifically, we were in charge of generating and managing the different social channels, proposing and generating content, devising and developing creative working on the paid media strategy, and managing the investment.
We also helped the client to create creative and advertising campaigns for both digital and OOH.
MITSUBISHI’S SOCIAL MEDIA
SOCIAL MEDIA MANAGEMENT | CREATIVITY | DESIGN | COMMUNICATION
As an agency, we comprehensively manage Mitsubishi Electric’s presence in social networks. We take care of the creation of visual content, either developing creativities from scratch or adapting materials provided by the client. We also implement contingency plans for any eventuality, manage the legal bases for sweepstakes, and maintain constant and fluid communication with the Mitsubishi team to ensure the success of each campaign.
OSCAR MAYER’S CONTENT
CONTENT MARKETING
Almost 15 years ago, You First conducted a territory consultancy for the brand and recommended entering the basketball territory. Since then, Oscar Mayer has sponsored the ACB Copa del Rey, has been linked to different ACB clubs, the NBA in Spain; and currently to the Euroleague. To be a different and authentic brand, we created this weekly marketing content, capitalizing on the concept of fun and offering unique experiences to consumers by combining humor and Basketball. In addition, we developed an ad hoc distribution plan to reach the target of the brand.
