+ Case Studies
BRANDS · INFLUENCER MARKETING
STARBUCK’S ADVERTISEMENT
TALENT-FIRST CONTENT | CREATIVITY | PRODUCTION | SMART DISTRIBUTION
Starbucks trusted You First in 2022 and 2023 to develop the brand’s Christmas spots. During these two years, we were in charge of the entire process, from the creative concept to the production of the spot, following Starbucks’ guidelines and objectives. The main actors were: Jaime Lorente in 2022 and Anna Castillo in 2023. The shootings were planned to be distributed on several platforms, such as YouTube, Instagram, and TikTok.
BAILEYS & CRISTINA PEDROCHE
TALENT-FIRST CONTENT | ADVERTISING | SPONSORSHIP
Integral production of Baileys advertising with Cristina Pedroche. It was distributed on Instagram and raised 7M impressions.
HASBRO ADVERTISING CAMPAIGN
BRANDED CONTENT | SPONSORSHIP
You First was in charge of the concept of the campaign, including the script, the talent search, and the production of the spot. Three talents participated in the spot: Familia Carameluchi, Una Madre Molona, and 7 Pares de Katiuskas. This campaign had diffusion in social networks with 11,5M impressions.
